We have reached the final post in this series covering the ALIGNED framework that enables clients enthusiastically to say ‘Yes!’ to doing business with us without us needing to be expert in the (nowadays inappropriate) ways of Sales. It will be brief because it is a very simple point simply put. The final stage of the ALIGNED framework is ‘Decide or die’.
|L||Learn their situation and desires|
|I||Injuries and pains|
|N||Nirvana – the Well-Formed Outcome|
|D||Decide or die|
By this I mean that the prospective client should make a clear ‘yes’ or ‘no’ decision. As the professional, you should confidently ask for a decision. Don’t permit the option of thinking about it because, if you allow them to defer their decision, the opportunity is dead to you. Mourn if you must, but move on elegantly, having built a greater connection with your prospective customer. You have had the opportunity to deploy effectively several ‘Weapons of Influence’. You should have used all six of them in a very skilled and engaging way. You will have strengthened the person’s propensity to buy from you in the future.
There is no right or wrong here, just reality. There is no failure here, only feedback. If they say ‘no’ you won’t waste time chasing the currently unachievable, but you will have strengthened a relationship. In my experience, a ‘no’ can turn into a subsequent ‘yes’ without me expending any more effort.
By doing your job well, you have substantially improved the likelihood that they will enthusiastically say ‘Yes!’ to you. They will be so enthusiastic that they will become a fan and want to tell others about how great their experience has been. In this case, remember to celebrate!
Remember the words of the old song, ‘don’t you mess with Mister In-Between!’ Any response that is neither ‘yes’ nor ‘no’ is Mister In-Between!
The seven stages of the ALIGNED framework are available as the Congruent Business Development System™ and the precursor materials based on Robert Cialdini’s ‘Weapons of Influence’ are available as the Congruent Client Attraction System™. Both systems can be delivered into your business in a variety of ways that are tailored to your specific desires, needs and situation. Unsurprisingly, I work with you to use the ALIGNED framework to enable us to determine the best solution for your business. If either system or both prove not to be the ideal solution then I will try to help you find an alternative from another source. I certainly won’t be messing with Mister In-Between!
There is greater detail about the ALIGNED framework in the book ‘Dance with the Elephants’ available from www.dancewiththeelephants.com